Branddigital by Allen P. Adamson

Branddigital

Allen P. Adamson

304 pages first pub 2008 (editions)

informative medium-paced
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In the quickly evolving digital marketplace, the basic principles of branding have not changed, but rather are more important than ever. In BrandDigital, Allen Adamson discusses the impact of rapid globalization on the digital brand, as well as t...

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