Subscription Marketing: Strategies for Nurturing Customers in a World of Churn by Anne H. Janzer

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

Anne H. Janzer

164 pages first pub 2015 (editions)

nonfiction business informative medium-paced
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Description

When your business success depends on a long-term relationship with the customer, you have to start thinking about marketing differently. Marketing must help customers realize value. Whether you’re marketing a membership program, a complex managed...

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