My Life in Advertising and Scientific Advertising by Claude C. Hopkins

My Life in Advertising and Scientific Advertising

Claude C. Hopkins

336 pages first pub 1966 (editions)

nonfiction biography business psychology challenging informative reflective slow-paced
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Description

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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