The Aging Consumer: Perspectives From Psychology and Economics by Carolyn Yoon, Aimee Drolet, Norbert Schwarz
The Aging Consumer: Perspectives From Psychology and Economics

Carolyn Yoon, Aimee Drolet, Norbert Schwarz

The Aging Consumer: Perspectives From Psychology and Economics

Carolyn Yoon, Aimee Drolet, Norbert Schwarz

324 pages missing pub info (editions)

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This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open q...

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