The First Mile: A Launch Manual for Getting Great Ideas into the Market by Scott D. Anthony

The First Mile: A Launch Manual for Getting Great Ideas into the Market

Scott D. Anthony

256 pages first pub 2014 (editions)

nonfiction business informative medium-paced
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You have a great idea, now what?That first mile—where an innovation moves from an idea on paper to the market—is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren’...

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