Millennial Rules: How to Connect with the First Digitally Savvy Generation of Consumers and Employees by T. Scott Gross

Millennial Rules: How to Connect with the First Digitally Savvy Generation of Consumers and Employees

T. Scott Gross

161 pages missing pub info (view editions)

nonfiction business economics medium-paced
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In today's digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumers--bearing the mantra "my way, right way, why pay?"--want quick, customizable service that is ne...

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