Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S. Kaplan, David P. Norton

Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Robert S. Kaplan, David P. Norton

480 pages • first pub 2003 (editions)

nonfiction business informative slow-paced
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More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relat...

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