Why engineers need to grow a long tail: A primer on using new media to inform the public and to create the next generation of innovative engineers by Bill Hammack

Why engineers need to grow a long tail: A primer on using new media to inform the public and to create the next generation of innovative engineers

Bill Hammack

64 pages missing pub info (editions)

nonfiction art technology informative medium-paced
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Description

Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think ab...

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