The Road to Wicked: The Marketing and Consumption of Oz from L. Frank Baum to Broadway by Susan Aronstein, Terri L. Rittenburg, Kent Drummond

The Road to Wicked: The Marketing and Consumption of Oz from L. Frank Baum to Broadway

Susan Aronstein, Terri L. Rittenburg, Kent Drummond

336 pages • first pub 2018 (editions)

nonfiction challenging informative medium-paced
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The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability— the capacity of artists, narratives, art forms, and genres to remain viable over time—and an examination of the marketing machinery and consum...

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