Sales Management: Strategy, Process and Practice by Javier Marcos Cuevas, Régis Lemmens, Bill Donaldson

Sales Management: Strategy, Process and Practice

Javier Marcos Cuevas, Régis Lemmens, Bill Donaldson

328 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Selling and Sales Management provides a comprehensive introduction to selling and sales management. Packed full of insightful real life case studies, the 4th edition also includes new chapters on Key Account Management and Negotiation, and fully u...

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