Inside the Box: The creative method that works for everyone by Drew Boyd, Drew Boyd, Jacob Goldenberg

Inside the Box: The creative method that works for everyone

Drew Boyd, Drew Boyd, Jacob Goldenberg

273 pages • first pub 2013 (view editions)

nonfiction business informative reflective slow-paced
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Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box, 'brainstorming' random connections. But, as Jacob Goldenberg and Drew Boyd reveal, based on expertise and experience in both cor...

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