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224 pages • first pub 2010 (editions)
ISBN/UID: 9780061684326
Format: Hardcover
Language: English
Publisher: HarperBusiness
Publication date: 16 March 2010
Description
"This breakthrough 'how to' book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations....
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224 pages • first pub 2010 (editions)
ISBN/UID: 9780061684326
Format: Hardcover
Language: English
Publisher: HarperBusiness
Publication date: 16 March 2010
Description
"This breakthrough 'how to' book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations....
Community Reviews
Content Warnings