Re-Made in Japan: Everyday Life and Consumer Taste in a Changing Society by Joseph J. Tobin

Re-Made in Japan: Everyday Life and Consumer Taste in a Changing Society

Joseph J. Tobin

272 pages • first pub 1992 (editions)

nonfiction informative medium-paced
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Colonel Sanders, Elvis, Mickey Mouse, and Jack Daniels have been enthusiastically embraced by Japanese consumers in recent decades. But rather than simply imitate or borrow from the West, the Japanese reinterpret and transform Western products and...

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