The One Hour China Consumer Book: Five Short Stories That Explain the Brutal Fight for One Billion Consumers by Jonathan Woetzel, Jeffrey Towson

The One Hour China Consumer Book: Five Short Stories That Explain the Brutal Fight for One Billion Consumers

Jonathan Woetzel, Jeffrey Towson

250 pages • first pub 2015 (editions)

nonfiction business challenging informative slow-paced
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Following the success of their best-selling One Hour China Book, Peking University Professors Jonathan Woetzel and Jeffrey Towson are back to explain the rise of Chinese consumers. In this one hour "speed read", the authors argue: 1) China is no...

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