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480 pages • missing pub info (view editions)
ISBN/UID: 9781138133761
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 28 October 2015
Description
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and t...
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Content Warnings
480 pages • missing pub info (view editions)
ISBN/UID: 9781138133761
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 28 October 2015
Description
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and t...
Community Reviews
Content Warnings