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175 pages • first pub 2005 (editions)
ISBN/UID: 9781439172018
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 02 February 2010
Description
The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aeroso...
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175 pages • first pub 2005 (editions)
ISBN/UID: 9781439172018
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 02 February 2010
Description
The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aeroso...
Community Reviews
Content Warnings