B-To-B Electronic Marketplaces: Successful Introduction in the Chemical Industry by Evi Hartmann

B-To-B Electronic Marketplaces: Successful Introduction in the Chemical Industry

Business-To-Business-Marketing

Evi Hartmann

208 pages missing pub info (view editions)

nonfiction business economics medium-paced
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v Foreword In the past companies focused on the one hand on rationalizing their supplier base to reduce transaction costs. On the other hand firms tried to take advantage of the research and development potential of their suppliers. Due to these d...

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