Social Marketing: Advances in Research and Theory by Debra Basil, Walter W. Wymer Jr

Social Marketing: Advances in Research and Theory

Debra Basil, Walter W. Wymer Jr

184 pages • missing pub info (editions)

nonfiction business economics challenging informative medium-paced
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Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances...

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