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Quantitative Analysis in Marketing Management by Fiona Davies, Mark Goode, Luiz Moutinho
Quantitative Analysis in Marketing Management
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Fiona Davies, Mark Goode, Luiz Moutinho

Quantitative Analysis in Marketing Management

Fiona Davies, Mark Goode, Luiz Moutinho

342 pages • first pub 1998 (editions)

informative medium-paced
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Quantitative Analysis in Marketing Management by Fiona Davies, Mark Goode, Luiz Moutinho

Quantitative Analysis in Marketing Management

Fiona Davies, Mark Goode, Luiz Moutinho

342 pages • first pub 1998 (editions)

informative medium-paced