Marketer's Toolkit: The 10 Strategies You Need To Succeed by Harvard Business School Press

Marketer's Toolkit: The 10 Strategies You Need To Succeed

Harvard Business Essentials

Harvard Business School Press

229 pages • first pub 2006 (view editions)

nonfiction business informative fast-paced
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Description

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits.T...

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