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252 pages • missing pub info (view editions)
ISBN/UID: 9781138980488
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 26 November 2015
Description
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisatio...
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252 pages • missing pub info (view editions)
ISBN/UID: 9781138980488
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 26 November 2015
Description
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisatio...