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256 pages • missing pub info (view editions)
ISBN/UID: 9780226817491
Format: Hardcover
Language: English
Publisher: University of Chicago Press
Edition Pub Date: 15 May 1997
Description
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Tu...
Community Reviews
Content Warnings
256 pages • missing pub info (view editions)
ISBN/UID: 9780226817491
Format: Hardcover
Language: English
Publisher: University of Chicago Press
Edition Pub Date: 15 May 1997
Description
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Tu...
Community Reviews
Content Warnings