Real Fantasies: Edward Steichen's Advertising Photography by Patricia A. Johnston

Real Fantasies: Edward Steichen's Advertising Photography

Patricia A. Johnston

448 pages first pub 1997 (editions)

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Description

At a time when photography was just beginning to replace drawings as the favored medium for advertising, Steichen helped transform the producers of such products as Welch's grape juice and Jergens lotion from small family businesses to national h...

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