Words That Work: IT'S NOT WHAT YOU SAY THAT MATTERS, IT'S WHAT PEOPLE HEAR by Frank Luntz, Frank Luntz

Words That Work: IT'S NOT WHAT YOU SAY THAT MATTERS, IT'S WHAT PEOPLE HEAR

Frank Luntz, Frank Luntz

missing page info Add in missing page information • first pub 2006 (view editions)

challenging informative reflective slow-paced
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Description

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use ...

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