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Essentials of Corporate Communication by Charles Fombrun, Cees Van Riel
Essentials of Corporate Communication

Charles Fombrun, Cees Van Riel

Essentials of Corporate Communication

Charles Fombrun, Cees Van Riel

306 pages missing pub info (view editions)

nonfiction business economics challenging informative medium-paced
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Description

Providing a toolbox for understanding and implementing corporate communication, "Essentials of Corporate Communication" is a lively and engaging new text on this topical area of study. Helping readers not only to understand but also to apply the m...

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