Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Alina Wheeler

336 pages • first pub 2003 (view editions)

nonfiction business design informative slow-paced
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Description

"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." --The Influential Marketing Blog (...

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