L.L. Bean: The Making of an American Icon by Leon Gorman

L.L. Bean: The Making of an American Icon

Leon Gorman

304 pages first pub 2006 (editions)

nonfiction business memoir informative medium-paced
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L.L.Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with cust...

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