Harvard Business Review on Pricing by Harvard Business School Press

Harvard Business Review on Pricing

Harvard Business School Press

209 pages first pub 2008 (editions)

nonfiction business informative medium-paced
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Description

Finding the right price for your product or service often feels more like an art than a science. Today's consumers are more price-sensitive and cost-savvy than ever. Price a product too high and you may limit your market. Price too low and not onl...

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