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Employee Advocacy: The Ultimate Handbook: What it is, why you should do it and how it works. by Neal Schaffer, Ben Donkor, Jörgen Sundberg

Employee Advocacy: The Ultimate Handbook: What it is, why you should do it and how it works.

Neal Schaffer, Ben Donkor, Jörgen Sundberg

133 pages first pub 2017 (view editions)

informative medium-paced
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Description

The definition of employee advocacy is using your workforce to be ambassadors for your brand, typically on social media. We wrote this book because we realised there is a need for a comprehensive guide.Companies need employee advocacy because it's...

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