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256 pages • first pub 2010 (view editions)
ISBN/UID: 9780684837116
Format: Paperback
Language: English
Publisher: Fireside
Edition Pub Date: 01 August 1997
Description
Drawing on both laboratory experiments and the real world of America's presidential and congressional races, the authors aim to show in this text that negative advertising drives down voter turnout, and that political consultants intentionally use...
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256 pages • first pub 2010 (view editions)
ISBN/UID: 9780684837116
Format: Paperback
Language: English
Publisher: Fireside
Edition Pub Date: 01 August 1997
Description
Drawing on both laboratory experiments and the real world of America's presidential and congressional races, the authors aim to show in this text that negative advertising drives down voter turnout, and that political consultants intentionally use...