Celebration Capitalism and the Olympic Games by Jules Boykoff

Celebration Capitalism and the Olympic Games

Jules Boykoff

184 pages first pub 2013 (editions)

informative medium-paced
Powered by AI (Beta)
Loading...

Description

The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwi...

Read more

Community reviews

This book doesn't have any reviews or ratings yet!

If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.