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176 pages • first pub 2007 (view editions)
ISBN/UID: 9780596527051
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
How do we know if a hot new technology will succeed or fail? Most of us, even experts, get it wrong all the time. We depend more than we realize on wishful thinking and romanticized ideas of history. In the new paperback edition of this fascinatin...
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176 pages • first pub 2007 (view editions)
ISBN/UID: 9780596527051
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
How do we know if a hot new technology will succeed or fail? Most of us, even experts, get it wrong all the time. We depend more than we realize on wishful thinking and romanticized ideas of history. In the new paperback edition of this fascinatin...