Brand DNA: Uncover Your Organization's Genetic Code for Competitive Advantage by Carol Chapman, Suzanne Tulien

Brand DNA: Uncover Your Organization's Genetic Code for Competitive Advantage

Carol Chapman, Suzanne Tulien

240 pages • missing pub info (editions)

nonfiction business economics
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Description

Simplified branding. Whether you're a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your employee teams toward uncovering your brand's unique genetic code; your Dimensional Nucleic Assets(R), fro...

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