How Ideas Spread by Jonah Berger

How Ideas Spread

Jonah Berger

95 pages first pub 2014 (editions)

nonfiction business psychology informative medium-paced
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How Ideas Spread by Jonah Berger is a must-read for anyone looking to understand the science behind making their ideas, products, or messages resonate with others, including entrepreneurs, marketers, business leaders, and anyone seeking to create a lasting impact in their personal or professional life.

Description

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video?Welcome to the science of social epidemics: the cutting-edge study of...

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