Emotional Branding by Richard Branson, Daryl Travis
Emotional Branding

Richard Branson, Daryl Travis

Emotional Branding

Richard Branson, Daryl Travis

306 pages first pub 2000 (view editions)

nonfiction business informative medium-paced
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How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and develop strong and lasting customer loyalty? Get in touch with your customers' deepest emotions, of course. Emotional Branding tea...

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