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306 pages • first pub 2000 (view editions)
ISBN/UID: 9780761529118
Format: Hardcover
Language: English
Publisher: Crown Business
Edition Pub Date: 07 September 2000
Description
How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and develop strong and lasting customer loyalty? Get in touch with your customers' deepest emotions, of course. Emotional Branding tea...
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306 pages • first pub 2000 (view editions)
ISBN/UID: 9780761529118
Format: Hardcover
Language: English
Publisher: Crown Business
Edition Pub Date: 07 September 2000
Description
How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and develop strong and lasting customer loyalty? Get in touch with your customers' deepest emotions, of course. Emotional Branding tea...