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Kenneth Roman
208 pages • first pub 1977 (editions)
ISBN/UID: 9780312171087
Format: Paperback
Language: English
Publisher: St. Martin's Griffin
Publication date: Not specified
Description
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.A comprehe...
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—
Kenneth Roman
208 pages • first pub 1977 (editions)
ISBN/UID: 9780312171087
Format: Paperback
Language: English
Publisher: St. Martin's Griffin
Publication date: Not specified
Description
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.A comprehe...