How to Advertise by Kenneth Roman
How to Advertise

Kenneth Roman

How to Advertise

Kenneth Roman with Jane Maas

208 pages first pub 1977 (editions)

nonfiction business economics informative lighthearted medium-paced
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The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.A comprehe...

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