What's Your Story? Storytelling to Move Markets, Audiences, People, and Brands (Paperback) by Watts Wacker, Ryan Mathews

What's Your Story? Storytelling to Move Markets, Audiences, People, and Brands (Paperback)

Watts Wacker, Ryan Mathews

222 pages first pub 2007 (editions)

nonfiction business informative medium-paced
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Description

"As usual these two future-finders have their fi ngers on the pulse of what's happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: 'But wait! A story goes with it!' You...

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