The CIM Marketing Dictionary by Norman Hart, John Stapleton

The CIM Marketing Dictionary

Norman Hart, John Stapleton

332 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will a...

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