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424 pages • missing pub info (view editions)
ISBN/UID: 9781529720129
Format: Paperback
Language: English
Publisher: Sage Publications Ltd
Edition Pub Date: 12 April 2021
Description
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive ...
Community Reviews
Content Warnings
424 pages • missing pub info (view editions)
ISBN/UID: 9781529720129
Format: Paperback
Language: English
Publisher: Sage Publications Ltd
Edition Pub Date: 12 April 2021
Description
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive ...
Community Reviews
Content Warnings