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Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning by Paul W. Farris, Ronald Wilcox, Rajkumar Venkatesan
Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning
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Paul W. Farris, Ronald Wilcox, Rajkumar Venkatesan

Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning

Paul W. Farris, Ronald Wilcox, Rajkumar Venkatesan

300 pages • first pub 2014 (editions)

informative medium-paced
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