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Blue Ocean Classics by W. Chan Kim, Renée A. Mauborgne

Blue Ocean Classics

W. Chan Kim, Renée A. Mauborgne

144 pages missing pub info (editions)

informative reflective medium-paced
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Description

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book b...

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