Scan barcode
240 pages • first pub 2017 (editions)
ISBN/UID: 9780262535984
Format: Paperback
Language: English
Publisher: MIT Press
Publication date: 11 September 2018
Description
Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explai...
Community Reviews
Content Warnings
240 pages • first pub 2017 (editions)
ISBN/UID: 9780262535984
Format: Paperback
Language: English
Publisher: MIT Press
Publication date: 11 September 2018
Description
Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explai...
Community Reviews
Content Warnings