Brand New: The Shape of Brands to Come by Wally Olins

Brand New: The Shape of Brands to Come

Wally Olins

300 pages first pub 2014 (editions)

nonfiction design challenging informative slow-paced
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Description

What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will...

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