BrandDigital: Simple Ways Top Brands Succeed in the Digital World by Allen P. Adamson
BrandDigital: Simple Ways Top Brands Succeed in the Digital World

Allen P. Adamson

BrandDigital: Simple Ways Top Brands Succeed in the Digital World

Allen P. Adamson

256 pages first pub 2008 (editions)

nonfiction informative medium-paced
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Description

Based on over 100 interviews with top branding professionals, Adamson makes his point with case studies from companies including Ameriprise, Burger King, General Mills, Hewlett-Packard, Johnson & Johnson, Nike, PepsiCo, and Procter & Gambl...

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