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296 pages • first pub 2005 (view editions)
ISBN/UID: 9781473919518
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Edition Pub Date: 31 August 2016
Description
A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do...
Community Reviews
Content Warnings
296 pages • first pub 2005 (view editions)
ISBN/UID: 9781473919518
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Edition Pub Date: 31 August 2016
Description
A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do...
Community Reviews
Content Warnings