The Elgar Companion to Consumer Research and Economic Psychology by Simon Kemp, Peter E. Earl
The Elgar Companion to Consumer Research and Economic Psychology

Simon Kemp, Peter E. Earl

The Elgar Companion to Consumer Research and Economic Psychology

Simon Kemp, Peter E. Earl

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Description

The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stim...

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