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Simon Kemp, Peter E. Earl
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ISBN/UID: 9781858985541
Format: Not specified
Language: English
Publisher: Not specified
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Description
The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stim...
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Simon Kemp, Peter E. Earl
missing page info
ISBN/UID: 9781858985541
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stim...