Who Do You Want Your Customers to Become? by Michael Schrage

Who Do You Want Your Customers to Become?

Michael Schrage

87 pages first pub 2012 (editions)

nonfiction business education informative slow-paced
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Description

Schrage explains how the above question (what he calls “The Ask”) will incite you and your team to imagine and design ideal customer outcomes as the way to drive your business’s future. The Single is organized around six key insights and includes ...

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