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284 pages • missing pub info (view editions)
ISBN/UID: 9780231121323
Format: Hardcover
Language: English
Publisher: Columbia University Press
Edition Pub Date: 01 November 2006
Description
George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected...
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284 pages • missing pub info (view editions)
ISBN/UID: 9780231121323
Format: Hardcover
Language: English
Publisher: Columbia University Press
Edition Pub Date: 01 November 2006
Description
George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected...