Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World by Frederick Allen

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Frederick Allen with Kevin Stillwell (Narrator)

23 hours, 11 minutes • first pub 2015 (editions)

nonfiction business history informative slow-paced
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Description

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in ...

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