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273 pages • first pub 2015 (view editions)
ISBN/UID: 9780071839334
Format: Digital
Language: English
Publisher: McGraw Hill
Edition Pub Date: Not specified
Description
In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base...
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273 pages • first pub 2015 (view editions)
ISBN/UID: 9780071839334
Format: Digital
Language: English
Publisher: McGraw Hill
Edition Pub Date: Not specified
Description
In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base...