The Membership Economy by Robbie Kellman Baxter
The Membership Economy

Robbie Kellman Baxter

The Membership Economy

Robbie Kellman Baxter

273 pages first pub 2015 (view editions)

nonfiction business economics informative slow-paced
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Description

In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base...

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